The phrase identifies promotional content material positioned by automotive retailers in printed information publications. These ads embody varied codecs, from categorised listings to show adverts that includes car specs, pricing, and dealership contact info. For instance, a neighborhood automobile vendor may publish a full-page unfold showcasing their newest fashions with particular financing presents.
Traditionally, these ads served as a main channel for dealerships to succeed in potential consumers inside an outlined geographic space. The medium offered a tangible and readily accessible useful resource for shoppers to check automobiles, consider presents, and plan dealership visits. Their prevalence allowed automotive retailers to take care of model visibility and drive gross sales inside their native markets.