The phrase refers to a trial measurement or small amount of a particular perfume marketed by Ralph Lauren, generally known as Polo Blue. This miniature model permits potential clients to expertise the scent earlier than committing to a full-sized bottle. Usually distributed as promotional gadgets or accessible for buy at a decreased price, these present an accessible entry level to the broader product line.
Such choices are strategically invaluable throughout the perfume {industry}. They facilitate wider model consciousness and encourage shopper sampling, which instantly influences buy choices. Traditionally, these small-scale distributions have confirmed efficient in driving gross sales and cultivating model loyalty, providing a low-risk alternative for customers to discover new scents.
